Nobody typed any of it.
A nine-minute call is happening on the left. On the right, the owner record is writing itself — persona, objections, hot buttons, deal risk, and the next move, pulled from what was actually said.
Three jobs, none of which your PMS does.
It captures, so you don't
Calls, SMS, email, and calendar events attach themselves to the owner record. Persona, objections, hot buttons, and risk are extracted automatically.
It decides who's next
The Power Queue ranks owners by urgency, intent, risk, and channel preference — and shows the reason next to each name, so you can disagree with it.
It makes you better at it
Every real call gets scored. Every objection you fumbled becomes a rep you can practice against an AI owner persona before the next one.
Most owner deals don't die. They just go quiet.
Here is one deal end to end — a duplex owner in Gulf Shores — and what Oratia did at each step you would normally forget.
A spreadsheet row becomes a person
Marcus Reynolds, seaside duplex, Gulf Shores. Imported with 340 other rows from a realtor referral list — no cleanup, no field mapping marathon.
Nine minutes on the phone, nothing typed
A decent first conversation. He's curious, cagey about fees, and mentioned his current manager twice.
The week where deals normally die
Two turnovers and a broken HVAC. Marcus doesn't get thought about once.
The fee objection, rehearsed first
Before the second call, five minutes in the Sparring Ring against a risk-averse owner persona running the exact 15%-competitor script.
The real fear surfaces
It was never the 18%. It was losing summer bookings during a handover.
Management agreement executed
$34k annual revenue added. Zero notes written by hand across the entire deal.
Owner and property data exported to the PMS in one click. The conversation history stays in Oratia, where the next renewal conversation will start.
“Can't I just use my PMS? Or HubSpot?”
Fair question. Here's the honest answer.
Built for operators who carry growth themselves.
50 to 500 doors. One person doing everything, or a small team starting to formalize it.
You are the growth team
Guest issues, turnovers, and maintenance win every scheduling argument against follow-up. Oratia keeps the owner side moving while the day gets loud.
You just hired a rep
They inherit your instincts as a system instead of reverse-engineering them — and when they leave, the owner relationships stay.
Two or more reps
Pipeline and queue visibility across everyone, without pulling the team into a meeting to find out where deals actually stand.
Per seat, priced by what you actually use.
No migration, no setup fee, cancel any time.
Better homeowner acquisition starts before the PMS.
Try the full CRM free for 14 days — no card required. Voice, SMS, and call coaching unlock on a Communicate plan.
No migration required. Works alongside the PMS you already run.